Leveraging AI in Content Creation

Artificial intelligence has been used among many marketing agencies, freelancers, consultants, and other roles in the marketing space. Although there is rising concern around confidentiality, data protection, copyright infringement, when AI is used appropriately it can be a tremendous support to a business and its brand.

Photograph by Cash Macanaya

One of the main benefits of artificial intelligence in the marketing space is that it makes content creation more efficient — whether it's captioning, messaging, narrative, branding or graphic design, artificial intelligence use has greatly helped agencies improve their task and because labor cost can decrease, the client will likely pay less for marketing services. AI cuts down on marketing hours.

Thus, it's a benefit, not only to the agency, but it also a benefits the client. Agency owners can focus on higher valued task and scale its businesses quicker, and AI use is beneficial for the client because it saves the client money.